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Rock That Lens

7 Step system to boost your online presence with beautiful, authentic photos and videos!

Want to become the star of your brand?


It's time to shine on camera and make an impact that matters.


Master your confidence on camera, all the details of your personal branding shoots, and make it count by posing and presenting like a pro and sharing beautiful, authentic content in a captivating way that puts your unique brand on the virtual map, where it belongs!


No more cringing when you're filmed or photographed.
You deserve to effortlessly embody a premium brand message.

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No more photos or videos that undermine your brand.
Learn to look and feel fantastic whenever you're on camera.

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No more floundering with indecision about your shoots.
You and your life experience are worth much more than that.

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No more envying other beautiful online brands.
You have everything it takes to be the star of your own brand.

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No more racking your brain about how to get noticed online.
It's time to revamp your visual marketing and expand your reach.

 





















What will you learn in this course?


How to shine on camera, optimize your personal branding photo and video shoots, pose beautifully in photos and present like a pro on video, plus where and how to share your photos and videos online to expand your reach, boost engagement and position your brand as premium.


This is what the course contains:


* 7 modules including 21 videos (almost 6 hours of viewing)

Each video is intentionally crafted and presented for you by me,
featuring pro insight, inspiration, true stories and sample shoots.


* 21 downloadable PDF docs with fun, high impact exercises

I call these treasure maps because they're specially designed to
mine the treasure that's already within you, waiting to shine.


* BONUS visualization video to help you rock all your future shoots!

* BONUS checklist to help you plan and prep like a pro for shoots!

* BONUS cheatsheet with 70+ poses that you can refer to any time!

* BONUS checklists to make the most of all your photos and videos!

* BONUS template to help you plan a meaningful blogging strategy!

* BONUS template to help you plan your visual marketing strategy!


Here's a summary of the course content . . .

 

MODULE 1



Why photos and videos are so often unflattering, and what to do about it!


How to harness the power of play and positive words, while keeping it real!


How to go from camera shy to showing up big time in your photos and videos!

 

Claim your power by learning:


* The impact photos can have on you and how you can shine on camera.
* How to transform the way you see yourself through a powerful process.
* Why photos and videos are so often unflattering (hint: not what you think).
* A simple exercise to avoid the rookie mistakes and snap a selfie like a pro.


* The importance of play and channeling your inner child to help you shine.
* How to harness the power of positive words to ensure stunning shoots.
* A funky exercise to tap into your unique style and capture it on camera.
* One profound way to keep it real, so you shine on camera, every time.


* The definition of camera shyness and how drastically this can impact you.
* One thing that you need to avoid at all costs if you want to shine on camera.
* An unexpectedly easy and fun way for you to become comfortable on video.
* Secrets to taking a leap to the next level of success in your life and business.

 

MODULE 2



Your fast track to soaring confidence, success and smiling on camera!


How to forget about hiding your light because this is your time to shine!


All about 'Brand You' and the million dollar question to help bring it home!

 

Transform your life by learning:


* Where you fit on the confidence on camera scale, and what this means.
* A simple exercise to help raise your confidence to a ‘new normal’ level.
* Amazing business and life benefits that you can gain from achieving this.
* The trick to smiling beautifully on camera, even if you’re sure you can’t.


* The power of thinking, speaking and acting with conviction on camera.
* How to relax and have fun on camera, while achieving fabulous results.
* How to unleash your X factor for consistently stunning photos and videos.
* The difference between confidence and arrogance, and how to apply it.


* One thing that you can do immediately to start developing ‘Brand You’.
* Which million-dollar question to ask yourself when you face a camera.
* A powerful way to learn how others see you and leverage this insight.
* The value of feedback and how to utilize it effectively at your shoots.

 

MODULE 3



Pro tips to tap into your passion and ace your photo and video shoots!


How to overcome any inner resistance and get ready to radiate on camera!


How to get into the mood and maximize the impact of your message!

 

Plan and prep like a pro by learning:


* How to quickly and effectively increase the success stakes of your shoots.
* A simple exercise to tap into your passion to choose your style and setting.
* Key points to consider when selecting your photographer or videographer.
* Insider advice to plan for your dream personal branding photos and videos.


* How to resolve inevitable but’s, e.g. but what if I’m too old, fat or can’t afford it?
* Expert insight about prepping your outfits and making the most of your make-up.
* Pro tips for personal grooming that make more of a difference than you imagine.
* A pre-shoot checklist to streamline and schedule preparation for your next shoot.


* The super effective, free and easy way to maximize the impact of your message.
* Important questions to ask yourself before your shoots, to ensure your best ROI.
* How to get into the mood for fabulous personal branding photo and video shoots.
* A personally guided visualization process to help you shine on camera every time.


 

MODULE 4



How to strike a balance between personal and professional in ideal locations!


How to style yourself fabulous with outfits that up the wow factor in your shoots!


How to use signature items and props that 'pop' with purpose in shoots!

 

Ace all the key details by learning:


* Key location considerations for stunning personal branding photo and video shoots.
* How to strike an effective balance between being personal and meaning business.
* What to look out for with regard to the weather and insider tips to work with it.
* An adventurous way to use your imagination to preview life’s coming attractions.


* Clothing colours, styles and combinations that’ll look great on camera, or not.
* How to use accessories to up the wow factor in your personal branding shoots.
* A gorgeous exercise to style yourself fabulous in your photo and video shoots.
* What to do with your hair to add flair to your shoots, while defining your style.


* Key points about using props in a purposeful way in your photo and video shoots.
* Relevant examples of signature items that enhance personal and business brands.
* What you need to know about harnessing the power of colour for added impact.
* A fun way to select props that ‘pop’ with purpose in your photo and video shoots.

 

MODULE 5



Exactly what to do and not do to effortlessly look your best on camera!


Your definitive guide to the best poses for you, your body and your brand!


All you need to know to present personal branding videos like a pro!

 

Rock your shoots by learning:


* How posing beautifully and presenting your best self can skyrocket your success.
* Whether you have a best side, if it matters, and how to use it to your advantage.
* The best ways to hold your head and position your body, even if they seem weird.
* What to never do when striking a pose, and the important things to bear in mind.

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* Best poses - standing, seated on a stool, seated on a chair and on the floor
(for you, your body and your brand), including a behind-the-scenes studio shoot
and a unique, downloadable, quick reference guide with over 70 sample poses!

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* A foolproof formula for presenting your elevator pitch with maximum impact.
* Critical points to remember when you’re being filmed while you’re speaking.
* Best and worst camera angles when you’re being filmed, and why this matters.
* The invaluable value of scripting plus a priceless example and practical exercise.

 

MODULE 6



Eye-opening insight to help kick your visual marketing into high gear!


Expert tips to optimize your photos and ensure irresistible profile pics!


Insider secrets to create captivating personal branding videos!

 

Get set up for success by learning:


* Definitions of visual marketing and eye-popping statistics about why it matters.
* Key elements and other considerations to kick your visual marketing into high gear.
* What photos of you to use on your website and where to put them for best impact.
* 10 types of videos that can help you boost your brand and engage your audience.


* How to optimize your profile pics so that you make the best first impression.
* Important considerations for processing and preparing photos to post online.
* Why watermarks matter and how to use them effectively to boost your brand.
* Pro tips for tweaking digital photos, as well as when and where to apply these.


* How to get creative in shooting and editing videos that captivate your viewers.
* Key elements that contribute to the most compelling personal branding videos.
* Most effective ways to incorporate branding and calls to action in your videos.
* Secret sauce to add magic to your videos via music, cutaways and transitions.


 

MODULE 7



How to eliminate overwhelm and establish expert status via blogs and vlogs!


How to take better photos and videos with equipment tips or your smartphone!


How to boost engagement with a visual legacy that you and your followers love!

 

Share content like a pro by learning:


* 4 Essential tips to raise your blogging game and establish yourself as an expert.
* 3 Insider secrets to eliminate the dreaded overwhelm that blogging can cause.
* How to blog like a pro, in a way that's both meaningful and manageable for you.
* Top tips to set up your YouTube channel for extra brand impact and attraction.


* How to take better smartphone photos, including shooting and editing.
* Key pointers to shoot better quality videos, simply with your smartphone.
* Core equipment considerations to shoot your own photos and videos.
* 4 Ways to refine your business niche and amplify your visual marketing.


* The mega value of email marketing and how to enhance it with photos and videos.
* Simple but powerful ways to increase engagement via visual marketing content.
* 4 Game changing tips for a living visual legacy that you and your followers love.
* A practical process to identify your niche audience and script super-charged vlogs.

 

This course is made for you


If you're a purposeful woman who wants to . . .


* Overcome feeling anxious on camera

* Express your full value and your worth

* Be done with overwhelm about shoots

* Share your unique message effectively

* Be done with feeling unnoticed online

* Enhance your brand's online presence

* Make a positive difference in the world


What can you expect?


I personally present each video lesson, which is intentionally crafted to give you the best learning experience, combining maximum value content with real life stories, sample shoots and inspiration.

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You'll feel from the first moment to the last that you're in the most caring and skilled hands to learn all you need to know about how to shine on camera and become the star of your brand.

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The key lies in who you become in the process of showing up fully and sharing your message with much greater impact. This enhances your self worth and also helps to clarify your sense of purpose.

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Up-leveling your personal brand changes everyone’s perception of you, including your own. This allows you to price your products and services at a premium level that aligns with your full value.

Your Instructor


Naomi Estment
Naomi Estment


A long-time pro photographer, videographer and trainer, I'm passionate about helping people shine on camera and make it count. I'm particularly grateful to have won a scholarship to Marie Forleo's online B-School in 2016 on the basis of my entry video and that my website naomiestment.com won the 2017 SA Best Photographic Blog award for South Africa.

I also co-own Outdoor Video & Photographic (based in Jo'burg) with my husband Dave. Since January 2001, our company has specialized in helping blue chip corporate, commercial and entrepreneurial clients to maximize the power of their marketing via professional photography and videography. We're also grateful that our site ovpimaging.com was voted 2014 SA Best Photographic Blog winner, 2015 & 2016 runner up.

I look forward to connecting with you in my course!


 

Time to shine!


You’re brilliant at what you do, but not enough people know that.
The people who work with you in person may well know it.

What about the others who haven’t yet experienced your magic?
What if your photos and videos showcased you at your best?

They will! Once you learn to shine on camera and make it count.

Get started now!



 

Why learn this from me?


Believe me, I know the pain of playing small on camera, from the inside out. In fact, I didn't keep a single photo of myself from before I turned 25. This is because of my severe squint, which you won't see now because I wear contact lenses and have learnt to control it as an adult. My life has since been completely transformed through photographing and filming hundreds of people since 2004.


In the process of helping so many otherwise confident, successful women unleash their inner stars on camera, I've seen repeatedly how they've struggled with the same challenges. That experience led to creating this course, with a view to helping YOU become the star of your brand and fast track your path to fabulous success!

What do my clients say?


This course is based on my 15+ years of pro photography and videography experience, as well as my live group workshops. See below what some of my beautiful clients say.

 

Course Curriculum


  WELCOME to this course!
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  STEP 1: CONFIDENCE ON CAMERA - Claim your power
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  STEP 2: CONFIDENCE ON CAMERA - Unleash your X factor
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  STEP 3: PERSONAL BRANDING SHOOTS - Plan and prep like a pro
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  STEP 4: PERSONAL BRANDING SHOOTS - Ace all the key details
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  STEP 5: POSING AND PRESENTING - Pose and present like a pro
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  STEP 6: VISUAL MARKETING MOJO - Get set up for success
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  STEP 7: VISUAL MARKETING MOJO - Share content like a pro
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  IT'S A WRAP
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Frequently Asked Questions


When does the course start and finish?
That's up to you! This is a self-paced online course. You decide when you start and how long you take to complete it.
What if I'm unhappy with the course?
We highly doubt that will happen! But if you're unsatisfied, contact us within 30 days of your purchase date and we'll give you a full refund.
How long do I have access to the course?
How does lifetime access sound? Once you've enrolled, you'll have unlimited access to this course across all devices you own.
 

There you have it!


Everything you need to know to help you shine on camera and boost your online presence with brilliant personal branding photos and videos!


If you have any questions, please don't hesitate to email me at [email protected].


I'm shooting for the star in you!


Lights, camera, action . . .


Let's Roll!



Get started now!



 

Become the star of your brand!